If you’re anything like me, you probably look back at 2020 and still wonder, “what the HECK was that?!?”
But in the swirl of uncertainty, a global pandemic, social distancing and stay-at-home orders, county Farm Bureaus across the board still
found made massive success. From a fantastic membership year, events abiding by restrictions, county annuals, board meetings, tele-town halls… You name it, the county Farm Bureaus did it. At a time when much of the world took a pause, our members persevered and found alternative ways to accomplish their goals and showcase the value of membership in our organization.
In doing so, leaders and members switched up a lot this past year and walked away with new and exciting ideas. We all mastered the subtle art of virtual meetings, sitting through our fair share of calls via Zoom and WebEx.
Unique ideas like virtual coffee hours with legislators, online trivia nights, online contests, virtual 5-Ks and virtual farm tours are all options that can bring people a little closer together even when we can’t join in person.
Social distancing is a term we’ve all come to know all too well over the past year. Yet many events were still able to take place.
Drive-through county annuals were happening throughout the state! Members revived drive-in movies, organized countywide scavenger hunts and convened outdoor summer picnics and tailgates.
Utilizing some of those skills we’ve all acquired will come in handy as we plod through winter. Sledding, snowshoeing, ice fishing tournaments and skiing are all snowy engagement opportunities that Farm Bureau leaders can provide for members and hopefully take some of the chill out of Old Man Winter.
New ideas are one thing. Now, how do we share our upcoming events with members? Social media, postcards, Farm Gate and your county Farm Bureau website are all great ways to spread the word.
Also, think back on how you got involved in the first place. How did you first find yourself at an event? Most of the time it was because another member personally invited you. Never underestimate the power of a phone call and reaching out to the uninvolved — they may very well be the next great leader your county Farm Bureau’s been looking for.
If any of these event ideas speak to you directly and you think might work in your county Farm Bureau, drop everything and reach out to your county Farm Bureau board or district director. If they don’t already have plans, they can help you make it happen. And they’d just love to hear from you.
MFB Staff have come up with a new planning and promotional guide we hope will help county Farm Bureaus brew up “alternative engagement” plans that fit their needs. Click here to see and download it!
Originally from a Genesee County grain farm, Nicole Jennings is now an MFB Regional Manager serving members across District 9, in the Benzie-Manistee, Mason, Missaukee, Northwest Michigan and Wexford County Farm Bureaus.